Goal: To attract high-quality, marketing qualified clients through Google Ads. Strategy: You need a targeted approach that speaks directly to individuals seeking legal assistance for the specific service you would like to generate leads for. In this example, we will focus on clients seeking help with divorce. Here’s a step-by-step guide to effectively reach and […]
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It’s a frustrating experience when your website isn’t even showing up on Google, let alone generating leads for your business. Most Likely Causes Here’s an overview of the most common reasons your website is not showing up on Google: Not Enough Content Technical Issue Low Authority We’ll cover what each of these mean, and of
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What is Earned Media? A Definition Mentions of a brand, product, or person by an independent third party, generally in a favorable way. Example of Earned Media Let’s simply show you one of ours – below is a screenshot of when our CEO Clint Tepe was quoted as an SEO expert specialist in an article
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What SEO is, and How it Works Is SEO the right choice for you? The benefits of search engine optimization for your company, and how the process works. What is SEO? In order for a business website to be an effective marketing tool, it must do two things: Attract and Convert. Search Engine Optimization is
Learn how to acquire more customers at lower cost! What is Return on Investment (ROI)? In marketing, Return On Investment, or ROI, refers to the amount of money generated by a particular campaign, service, or product. Often, this is referred to in terms of proportion – revenue versus resources used. The easiest way to measure
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In order for your business to be successful and grow, you need a solid way to make money. A solid revenue model will enable you to achieve higher profits and maximize income. Once you know who your customer is and what you will offer them – how will you charge? What does revenue stream
Hello, fellow person whose job it is to build content engagement. Let’s talk about the importance of page taglines (title, headline, whatever you want to call it). The single purpose of a headline is to hook the attention of your readers, so that they become willing to spend more time interacting with your content. Your
Taglines that Convert Read More »
Read until the end to learn from or make fun of our CTA for this “How to do that exact thing” article… no pressure, right? You’ve managed to get someone on your website. Either through a referral link, a paid ad, or organic traffic, you have convinced them that looking at your content is worthwhile.
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You likely have profile for yourself, but what about for your business? Also referred to as a “LinkedIn business page” or “company profile”, a company page on the most popular business networking platform will allow you to reach an audience of professionals around the world. The great thing about this versus other social mediums is
How to Create a LinkedIn Company Page: A 5-Step Guide Read More »
