Digital Marketing Guides

Google Analytics provides many valuable insights into how visitors to your website interact with your content and actions such as Contact Us or lead generation forms. Step 1 -Create an Account Go to https://marketingplatform.google.com/about/analytics/ and click “Get started today”. Sign in to your Google account. If you don’t already have a Google account for your business, […]

Google Search Console provides valuable insights into your organic (non-paid) Google traffic to your website. Let’s create your account: Step 1 – Create Account Go to https://search.google.com/search-console/about and click “Start now”.Sign in to your Google Account.  If you don’t already have one, read How to Create a Google Account with your Existing Email Address then continue here.

If you already have a business email address and want to access Google services such as Analytics and Ads, you do not need to create a new Gmail address or pay for Workspace. Step 1 – Create Account Go to https://accounts.google.com  Click on “Create account” at the bottom right, then select the “For my personal

Goal: To attract high-quality, marketing qualified clients through Google Ads. Strategy: You need a targeted approach that speaks directly to individuals seeking legal assistance for the specific service you would like to generate leads for. In this example, we will focus on clients seeking help with divorce. Here’s a step-by-step guide to effectively reach and

What is Earned Media? A Definition Mentions of a brand, product, or person by an independent third party, generally in a favorable way. Example of Earned Media Let’s simply show you one of ours – below is a screenshot of when our CEO Clint Tepe was quoted as an SEO expert specialist in an article

Learn how to acquire more customers at lower cost! What is Return on Investment (ROI)? In marketing, Return On Investment, or ROI, refers to the amount of money generated by a particular campaign, service, or product. Often, this is referred to in terms of proportion – revenue versus resources used. The easiest way to measure

Hello, fellow person whose job it is to build content engagement. Let’s talk about the importance of page taglines (title, headline, whatever you want to call it). The single purpose of a headline is to hook the attention of your readers, so that they become willing to spend more time interacting with your content. Your

Read until the end to learn from or make fun of our CTA for this “How to do that exact thing” article… no pressure, right? You’ve managed to get someone on your website. Either through a referral link, a paid ad, or organic traffic, you have convinced them that looking at your content is worthwhile.

You likely have profile for yourself, but what about for your business? Also referred to as a “LinkedIn business page” or “company profile”, a company page on the most popular business networking platform will allow you to reach an audience of professionals around the world. The great thing about this versus other social mediums is