Google Analytics provides many valuable insights into how visitors to your website interact with your content and actions such as Contact Us or lead generation forms. Step 1 -Create an Account Go to https://marketingplatform.google.com/about/analytics/ and click “Get started today”. Sign in to your Google account. If you don’t already have a Google account for your business, […]
How to Create a Google Analytics Account Read More »
Google Search Console provides valuable insights into your organic (non-paid) Google traffic to your website. Let’s create your account: Step 1 – Create Account Go to https://search.google.com/search-console/about and click “Start now”.Sign in to your Google Account. If you don’t already have one, read How to Create a Google Account with your Existing Email Address then continue here.
How to Create a Google Search Console Account Read More »
If you already have a business email address and want to access Google services such as Analytics and Ads, you do not need to create a new Gmail address or pay for Workspace. Step 1 – Create Account Go to https://accounts.google.com Click on “Create account” at the bottom right, then select the “For my personal
How to Create a Google Account with your Existing Email Address Read More »
Goal: To attract high-quality, marketing qualified clients through Google Ads. Strategy: You need a targeted approach that speaks directly to individuals seeking legal assistance for the specific service you would like to generate leads for. In this example, we will focus on clients seeking help with divorce. Here’s a step-by-step guide to effectively reach and
Guide to Google Ads for Law Firms Read More »
It’s a frustrating experience when your website isn’t even showing up on Google, let alone generating leads for your business. Most Likely Causes Here’s an overview of the most common reasons your website is not showing up on Google: Not Enough Content Technical Issue Low Authority We’ll cover what each of these mean, and of
Why is My Website Not Showing Up on Google? Read More »
What is Earned Media? A Definition Mentions of a brand, product, or person by an independent third party, generally in a favorable way. Example of Earned Media Let’s simply show you one of ours – below is a screenshot of when our CEO Clint Tepe was quoted as an SEO expert specialist in an article
Earned Media Value Read More »
What SEO is, and How it Works Is SEO the right choice for you? The benefits of search engine optimization for your company, and how the process works. What is SEO? In order for a business website to be an effective marketing tool, it must do two things: Attract and Convert. Search Engine Optimization is
Learn how to acquire more customers at lower cost! What is Return on Investment (ROI)? In marketing, Return On Investment, or ROI, refers to the amount of money generated by a particular campaign, service, or product. Often, this is referred to in terms of proportion – revenue versus resources used. The easiest way to measure
Improve Your Marketing ROI Read More »
In order for your business to be successful and grow, you need a solid way to make money. A solid revenue model will enable you to achieve higher profits and maximize income. Once you know who your customer is and what you will offer them – how will you charge? What does revenue stream
Hello, fellow person whose job it is to build content engagement. Let’s talk about the importance of page taglines (title, headline, whatever you want to call it). The single purpose of a headline is to hook the attention of your readers, so that they become willing to spend more time interacting with your content. Your
Taglines that Convert Read More »
