If you already have a business email address and want to access Google services such as Analytics and Ads, you do not need to create a new Gmail address or pay for Workspace.
Step 1 – Create Account
Go to https://accounts.google.com
Click on “Create account” at the bottom right, then select the “For my personal use” option to get a free alias account. Selecting “For work or my business” leads to setting up a premium Workspace account with a monthly fee. Personal is all you really need for accessing Google Analytics and similar services.
Step 2 – Personal Details
You’ll be asked to enter your name and birthday on the next couple screens.
Step 3 – Sign in Options
Click “Use your existing email” at the bottom right next to the “Next” button.
Step 4 – Enter Your Existing Email
You will be asked to enter your work/business email. A confirmation email will then be sent, with either a link to click or a code to enter.
All set! You should now be able to use your new Google account to set up Google Analytics, set up Google Search Console, or set up a Google Ads account.
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